notes/10 - Projects/CSC/Chapter 11/Goodwill.md
2026-03-30 03:23:09 -04:00

625 B

Goodwill appears on the purchasing company's balance sheet when they acquire another company and pay more than what the assets are worth on paper. That premium — paid for things like reputation, loyal customers, good location — is recorded as goodwill.

Why the others are wrong:

  • A) Brand and trademarks are intangible assets, not goodwill specifically
  • C) Goodwill is just one component of intangible assets, not all of them
  • D) Future earnings aren't recorded on the balance sheet at all

A simple way to remember it: Goodwill = what you overpaid, and why (reputation, customer loyalty, etc.)